Category / #9 Self-Promotion

Blog Assignment #9

by kellymmc12

Bernstein & Andriulli

This interesting company promotion printed their illustrations onto matchbooks. Bernstein & Andriulli a company that showcases creative artists is a management agency and media consultant. They represent all types of artists such as “photographers, illustrators, stylists, hair and makeup artists, directors, production companies, animators, interactive and experiential producers (Bernstein & Andriulli). I found this self-promotion graphic and thought it was so interesting and nothing like I’ve seen before. This is the main reason it intrigued me, it was nothing I’ve seen before. I think that is a major part in self-promotion. To make yourself stand out from other designers is what will make you succeed. Thinking outside the box and taking risks. I also think it is very incredible that since this company represents many artists, that the matchbook campaign incorporated many illustrations to see/promote, not just one.
These matchbooks have the artists illustration and name. To me this is such a unique and memorable promotion piece.

The Bernstein & Andriulli website is so fascinating and incredible to look through. I really recommend visiting their site, so many cool and unique things to view. I think many of you would enjoy it.

https://www.ba-reps.com/

by Carla Dadulla

Personal Branding: Caitlin Choo

I found this project on Behance and thought it was a really strong design. The designer was inspired by clouds and how colors represent different moods and emotion. Not only is this design very cohesive, but it has a beautiful message behind it. Choo is putting forth that she is not perfect just like the clouds and her moods are frequently changing. Employers are always looking for the perfect candidate for a job, but the inspiration behind the design makes Choo all that more compelling. I love that this design is very simple and there is really strong use of white space.

Click here to scroll through the full project!