Ivanah Alexandre
I find the typography in Yellow Deli’s menu to be very interesting. Here is a photo I took of the Yellow Deli’s menus while I went to grab dinner with some friends. I feel the typography is almost mimicking handwriting but because it is digitally done it is virtually “perfect” and doesn’t have the imperfections or irregularities that regular handwriting has. The graphic design of the whole menu looks as if someone just sat down with a pencil and doodled some doodles. I think it’s very cute and childish. Especially how they chose to dot their i’s with flowers. Flowers in a common theme throughout most of their in-store graphics and their collateral. The menu’s graphic design matches the overall vibe of the yellow deli; which is very warm, cozy, and “wholesome”.
Graphic Design Spring '22 
Love Yel Del! There is something so unique about the atmosphere (wonder why haha) and the design of their menu pulls it together. Their menu layout is almost untraditional which seems to add to the appeal. Despite the slight crowdedness of the design, it’s actually really easy to read and follow. As you said, the design gives the Deli a very cozy and comforting feeling.
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I agree that the typography is interesting on the Yellow Deli menus. I also find it intriguing that unlike other menus of just text or images of the food. This menu has little doodles and hand drawings that make the menu feel more personal and also “warm, cozy and wholesome” like you stated. I really love the creativity to the menus.
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I really liked your post when I first came across it. I think this is a great example of a “seen in the real world” design. I love the charm that Yellow Deli provides with such a unique menu design. The border being a design makes it more intriguing and the handwritten font with the small doodles of different menu items makes it very inviting. It has a warm and homey feel, which I think you explain well.
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