Ivanah Alexandre

I noticed another classmate did the other logo I did so I am posting another one.

This is a absolutely BEAUTIFUL use of positive and negative space! This use of positive and negative and space is interesting because you can see both images almost immediately. You don’t have to “work” to understand it. Also the concept illustrates or articulates the brand perfectly; it is extremely relevant. The positive space is made to resemble a golfer following through on a powerful swing. The negative space is made to resemble a greek spartan warrior. The energy of the golf club doubles as the arc of the spartan helmet as the body of golfer doubles as the face of the spartan. This logo could not be more perfect!!