Ivanah Alexandre
I am OBSESSED with the creative direction and the branding of Wildflower cases. The perfect mix of generation Z edge and Y2K flare. Might I also add they have the best lineup of influencers to represent their brand!!
Wildflower was founded by sisters Devon Lee Carlson and Sydney Carlson. The two are socialites that are often seen by IT girls (Bella Hadid, Kylie Jenner, Stassie Baby, etc.). Being that the two are influencers themselves, their digital presence is highly associated with the brand.
Y2K is back and Wildflower is onboard! Y2k is essential the style and fashion trends associated with the late 90s to early-mid 2000s. The creative direction of their campaigns and the designs of cases are highly influenced by that time period. I think they are so genius because they pay attention close attention to trend forecasts not only for their designs but also for the influencers they collaborate with. My favorite collaboration was with the mega popular YouTuber Emma Chamberlain. Emma Chamberlain’s audience and Wildflower’s audience are basically the same so that’s brilliant. I can predict with the popularity of the show Euphoria that their next collaboration will be with one of the Euphoria cast members (Alexa Demie, Sydney Sweeney, Hunter Schafer, Maude Apatow, etc.).
One of my favorite elements of the identity of Wildflower cases is how playful they are. Some of their designs are borderline childish! It’s cute and fun, it’s not intricate or complicated or complex. Their identity exudes an energy that I feel the average girl is striving for.
Graphic Design Spring '22 
I am also obsessed with wildflower cases! I agree that some of the cases are childish and that the cases give off energy that most girls want and the designs are gorgeous. I love the designs of all of the cases, they are extremely creative and they are also very well known because as you said, many of the girls associated with the brand are extremely famous and popular to young girls which is their target audience.
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I am in love with Wildflower Cases identity system! I think it’s so fun, girly, and easily recognizable. I also love how they keep up with what’s trending and make the designs fit right in. I think it’s so cool how they collaborate with influencers as well. Wildflower Cases shows that they know who their demographic is and cater to them perfectly.
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