Ayannah Newton
The LG logo was designed to represent the values of the brand. Their main value is humanity, followed by global (outreach), technology, tomorrow (the future), and energy. The logo is comprised of a red circle, to represent friendliness, as well as a design of the human face using the letters “L” and “G.” Rather than using additional colors for the face, the designer of the logo utilized negative space to create a more futuristic look. According to the LG website, they believe their logo represents the brands’ values so well that it is important that it never changes.
See more info on the LG logo and values here:
Graphic Design Spring '22 