A brand that I believe has a great identity system is Red Bull. Everyone knows the energy drink advertised around the world with its bright and vibrate colors and distinct logo, along with their well known slogan from countless commercials, “Red Bull gives you wings.” It was created to draw viewers in through advertising that their drink gives you so much energy that you’ll have the wings to get things done. The iconic “gold and red” color scheme is what makes the logo recognizable. All of the Red Bull cans have this logo slapped on, front and center, to make them recognizable, no matter the color of the can. The logo also features two bulls about to collide with their horns against the backdrop of the sun. The thin and tall shape of a Red Bull can is also a feature more unique to them. The logo and slogan were made by the company owner Dietrich Mateschitz in 1987. He is the co-founder and owns about half of the company. The vibrant colors and recognizable logo is what makes Red Bull a strong identity system.
Graphic Design Spring '22 