Self Promo: Reese Cooper

The first time I saw Reese Cooper was through Youtube. The video was about how his clothing and fashion got denied from fashion week. So, he rented a room in the same city as the current fashion week and put on a runway show with his clothing for free. He promoted his personal show and set everything up himself. I found it fascinating how he chose to make the venue look outdoors, especially in pictures, when they are actually in an all white room. This was the first encounter I had with Reese Coopers work.

The second time I saw Reeses work was through Instagram. I saw he put on another runway show, but this time with more exposure and recognition from the first. The models walked on top of this rounded tower in the middle of nowhere. The scenery was beautiful but this looked so bizarre. The way he promoted his work seemed absolutely crazy and out of the box, I liked it.

Most recently, I saw Reeses newest project, a runway on a bridge. The way he thinks of these absurd scenes to promote himself blows my mind. I think that’s the reason why he is so successful. After all that’s what attracts me to his work.

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