The girl scouts logo is a design that uses its negative and positive space design to create the faces of three girls. Saul Bass is the man who created this logo in 1978. Aiming for simplicity and a sense of unity. The women’s heads are shaped to form a four leaf clover to further push the ideas of looking toward the future, unity in the face of differences and female friendship. The green color palette also helps to push the Girl Scouts love for nature, with a few tint changes over the years its always been green. With its unique but simplistic design it is very recognizable even when slightly changed to modernize it.
Graphic Design Spring '22 