This simple, yet effective logo uses negative & positive space perfectly. The designer, Sean Serio, creates an ‘s’ between the ‘u’ and ‘a’ using negative space that connects all the letters within the word. This logo is clear and easy to understand and doesn’t overcomplicate the logo. USA Network changed their logo to this one in 2005 and have been using it since then.

Websites Used:

• https://looka.com/blog/how-to-use-negative-space-in-your-logo/
• http://valhallaconquers.com/usa-network-by-sean-serio/