by siegjy28

Identity Systems – Walt Disney

By: Jolie Siegel

The Walt Disney Company, more commonly known as Disney, was founded October 16, 1923. Since its founding Disney has released over 119 feature films as of June 25, 2021. Their empire encompasses animated films, TV shows, cartoons, short films, live-action movies etc. They are also huge producers of merchandise ranging from toys to backpacks to popcorn buckets. Many of their products are sold at franchise stores all over the world.A large contributor to their success is from the ever growing list of films they are set to release, along with the merchandise they will generate their money from. Disney has 6 Disney resorts and 12 theme parks, each that offer another method of Disney pushing their brand to consumers.

Locations include:
Walt Disney World Resort, Orlando FL
Disneyland Resort, Anaheim CA
Tokyo Disney Resort, Tokyo Japan
Disneyland Paris, Paris France
Hong Kong Disneyland Resort, Hong Kong
Shanghai Disney Resort, Shanghai China

Evolving Logos

When people think of Disney, they immediately think about the castle and Mickey Mouse. These associations are key to their brand identity. Their original logo, while beautiful, needed to be recognized on various platforms where the large logo was not ideal. Over the last few years, they managed to easily transition their logo to a single letter that would still be easily recognized as Disney. This modernized logo was created by animator Mike Gabriel and producer Baker Bloodworth.

Mike Gabriel Website: http://www.mikegabrielart.com

Baker Bloodworth Website: https://mubi.com/cast/baker-bloodworth

There is one other way Disney has managed to secure their foothold over their brand, and that is through the use of the character Mickey Mouse. Mickey Mouse is the original character designed by Walt Disney and many consumers resonate deeply with the character. The Disney company has found a way to exploit this feeling of nostalgia though their sales of Mickey Ears, sold exclusively at their Disney parks.

Original Website: https://www.disney.com

Disneyworld Website: https://disneyworld.disney.go.com

One Comment

  1. I think Disney has a great identity system, specifically the “D” in Disney. I think it’s so cool to see how the logo of Walt Disney with the castle behind it was easily able to transition to just the “D” and still be recognizable. I also think it’s cool that Disney has multiple identity systems such as the Mickey Mouse being recognized as two circles as ears and another circle to stand in for his face.

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