I chose to look at the Green Toad Bookstore’s logo and typography for this assignment. I thought the font that they chose was really interesting since it’s not a super common font that you’d see in the world typically such as serif. I also thought it was interesting that the little bullseye on either side of the toad are the inverse colors of the other. What I also found intriguing is the fact that the image the frog and the word bookstore are placed on top of two shapes that appear to look like books stacked on top of one another. It is such a simple shape but convey’s the store’s identity of being a bookstore. I also love that the tracking is fairly spread apart and makes it even more interesting to look at. This font style is also carried over on their open sign and window.