Yeti is an American company known for their products that include drinkware, coolers, bags, gear, apparel and much more. The YETI was founded in 2006 with their headquarters is located in Austin,TX.
What I enjoy about this company is the creativity behind some of their designs and colors chosen for their products. In the image above, people can see the idea of having a bronze-like secondary color with the a design of the American worked in with the YETI logo. YETI does a great job of keeping the company logo focused around the environment, hunting, wildlife, and nature as a whole. I like how simple the brand name is with a variety of colors for the product itself, while creating different designs that work into the brand name. A few examples of this are below:
Graphic Design Spring '22 
I think YETI was a great and significant identity system to look into. The logo has reached many people to the point where most would recognize this if seen. They also have many products where their logo is on and even the the logo vacates its still very recognizable. I the logo is “simple but powerful it coaches peoples attention quickly and its easy to spot really brings up the company personality.
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