When looking for a brand to do this post I saw my roommate open a snicker and I just had to use it. I feel like the identity of this brand is famous and recognizable. Even when the logo is very simple and straightforward, its cachets people’s eyes and it creates an impact. Witch I feel is important if we consider how competitive the chocolate market can be. the logo is framed by a thin red line and features all-capital letters to one height. The lines of the typeface are refined giving a modernized look besides this the letters have a small white background, which adds volume and dynamics to the logo it also makes the letters more visible against the dark brown background. As I mentioned before it is a simple logo, but I feel it has so much personality. It really reflects the idea of sincerity that the brand is always trying to sell to its customer.