I decided to choose this logo created for a genomics company because it utilizes a technique of ambiguity of positive and negative space perfectly. The logo uses positive and negative space at the back of the characters head with a silhouette of a DNA strand which creates the signature knot that flows behind a ninjas head from his mask. Additionally, the ninjas head has a cut out exposing negative space behind it with a small red dot. This use of positive and negative space creates the signature mask for the ninja as well as it’s eye.

The creator of this image, Onripus, is a logo creator on that submitted this design and many others into a contest on 99designs. He or she utilizes the technique of ambiguity of positive and negative space in a multitude of their logo designs. These contests are held by companies where graphic designers are given certain parameters like color and font to create a logo design that matches the brand. The winner of the contest gets their design purchased by the company.

https://99designs.com/profiles/onripus

https://www.koelnerzoo.de/

This logo is from the Kolner Zoo. I choose this logo because its very simple to comprehend and make analysis about. The logo shows a green symbol of an elephant, and has other animal silhouettes in it. on the far left it is shows a building, helping to show that its the zoo. the home of the place where the animals are located. Their safe place.

Ivanah Alexandre

I noticed another classmate did the other logo I did so I am posting another one.

This is a absolutely BEAUTIFUL use of positive and negative space! This use of positive and negative and space is interesting because you can see both images almost immediately. You don’t have to “work” to understand it. Also the concept illustrates or articulates the brand perfectly; it is extremely relevant. The positive space is made to resemble a golfer following through on a powerful swing. The negative space is made to resemble a greek spartan warrior. The energy of the golf club doubles as the arc of the spartan helmet as the body of golfer doubles as the face of the spartan. This logo could not be more perfect!!

Ivanah Alexandre

American Institute of Architects Center, by Pentagram.

This logo used positive and negative space very nicely. The viewer can recognize that the positive space is made to resemble a key and the negative space is meant to resemble a city skyline. The company that uses this logo is called American Institute of Architects Center. So the logo is relevant to the business as both a key and buildings have to do with architecture. I have however seen more creative uses of positive and negative space that better illustrate the purpose of a company. Like I could easily mistake this logo for a city based real estate company logo. However, architecture may be a harder concept to illustrate.

Toblerone chocolate is a Swiss brand. The Swiss Alps (mountain) in the logo is very easy to notice. However, if you look closed with how the negative and positive space play with one another you discover something more. A bear in the negative space! The chocolate brand was established in Berne, Switzerland which is known as the “city of the bears”. Once you notice this cleaver image within the mountain it is hard to unsee it. This was such a good use of space and very thoughtful to relate it back to the region it is from. I really enjoy this graphic design logo.

https://1000logos.net/toblerone-logo/amp/

https://www.worldwidechocolate.com/shop-by-brand/toblerone/

I chose the WWF logo because it is such a simple but good example of ambiguity of positive and negative space. The Logo was created in 1961 by co-founder Sir Peter Scott and the negative positive space version was made in 1986 at the San Francisco office of Landor. The logo was based on Chi- Chi, a giant panda for The London Zoo. I feel like this is a fairly know Logo, as I can Remember seeing it often in commercials growing up. What I think is really well down about it is that it is almost hard to see that it uses positive negative space. The white space blends so well with the black to create the shape that you miss the use of the pos/neg space and just see it as a panda. I also like how simple it is, it’s highly effective at grabbing your attention quickly and then with the use of pos/neg space can hold your attention. 

https://www.creativebloq.com/design/10-logos-make-clever-use-negative-space-61621038

Heres the Girl Scouts website where you can find out more on their history: https://www.girlscouts.org/en/discover/about-us/history.html

Ayannah Newton

The LG logo was designed to represent the values of the brand. Their main value is humanity, followed by global (outreach), technology, tomorrow (the future), and energy. The logo is comprised of a red circle, to represent friendliness, as well as a design of the human face using the letters “L” and “G.” Rather than using additional colors for the face, the designer of the logo utilized negative space to create a more futuristic look. According to the LG website, they believe their logo represents the brands’ values so well that it is important that it never changes.

See more info on the LG logo and values here:

https://www.lg.com/global/about-lg-brand-identity

Soundcloud is a online platform where the public is allowed to upload, share, and stream music. This platform is where artist can begin their careers by promoting their own music to others, creating an audience for themselves. Many well-known artist have had successful careers by being discovered within this platform. The Soundcloud logo can be seen as a cloud at first with what seems to mimic audio equalizer lines as it is a platform for music, as mentioned before. The creators of the logo were both Alexander Ljung and Eric Wahlforss, in 2007.

https://www.businessinsider.com/life-of-soundcloud-founder-ceo-alexander-ljung-2015-8