Apple
The company Apple is a very well-know company. Founded in 1976, the popularity of Apple has flourished greatly. Apple now sells 27 different products. From phones, to televisions, iPads, computers, and watched, Apple has it all.
The iconic Apple logo is known by almost everyone. The simple apple shape holds so much power. I think this is an excellent example of a well-done identity system because it is such a simple design but is known and recognized when you see it. It is great because the name of the company is the same word as the logo. People hear “apple” and they can quickly know what you are talking about. People see an “apple” outline or shape and immediately know the brand.
This logo was designed by Rob Janoff. He designed this logo based on his examination of the physical real apple.
Tiffany & Co.
I wanted to touch on Tiffany and Co. as there logo to me isn’t their strongest identity system but the color theme is. Everyone knows this color is “Tiffany blue” and associated with this company. This definitely benefits Tiffany and Co. as they have made a new meaning for this color. Seeing this color makes you think of their company.
Ed Benguiat had designed the Tiffany and Co. logo in 1974. The distinctive color known as “Tiffany Blue” was selected by the founder Charles Lewis Tiffany. He used this color in publication for the company in 1845 and it has stayed since.
https://www.tiffany.com/world-of-tiffany/charles-lewis-tiffany/
Graphic Design Spring '22 
I think both of these examples are two excellent examples of identity systems that almost everyone knows/can recognize. Both the Apple logo and the Tiffany blue color have grown to be very iconic symbols. Though Tiffany & Co. do not explicitly use a logo, their blue color is easily identifiable and is used as their identity system.
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Hey Kelly, I agree that apple and tiffany have great examples of identity systems as companies. Apple’s value for simplicity can be seen throughout their brand from product design to product packaging. I liked how you included a brand like tiffany that almost relies solely on their signature blue/green color rather than any other design features. Their identity fits them perfectly because their products speak for themselves they don’t really need to waste time trying to come up with new ways package and market them.
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