By: Jolie Siegel
Paula Scher is a well known graphic designer who has done work for companies such as Adobe, Microsoft, Coco-Cola, Walt Disney Company, and many more notable companies. She is known for her unique approach to typography, developing a new style based off of Art Deco and Russian Constructivism. She utilizes typography in a way that is unusual and new, yet instantly recognizable. This is why some consider her to be the most influential graphic designers in the world. Her work even has a permanent home in exhibitions such as the Museum of Modern Art, the Library of Congress and other various institutions.
Some notable achievements include; Art Director Hall of Fame (1998), Chrysler Award for Innovation in Design (2000), American Institute of Graphic Arts Medal (2001), and was the first woman awarded the Type Directors Club Medal (2006)
Some of her work that can be found in MOMA
Some more commonly recognized work of hers
“The things that make work interesting, and create invention, are accidents. You want to be in a position where you’re capable of making accidents”
Check out this link if you’re interested in learning more about “A Life in Her Work”
https://www.madamearchitect.org/interviews/2020/7/16/paula-scher
Check out this link if you’re interested in seeing more of her work
Graphic Design Spring '22 