One of the most well-known restaurants in the world is McDonald’s, because of its consistency and convenience. It is globally recognized as the Golden Arches, and it is loved by many. This company as a whole has a good identity system because it’s logos and products are red and yellow, which psychologically induces hunger on the viewer. It is also easily recognized. Their mascot, Ronald McDonald, is a friendly clown who admires children and there are charity systems that run in his name. Both children and adults feel comfortable and happy when they walk into a McDonald’s. As well as their jingle, “I’m lovin’ it”, and the scent of their fried oil that can be detected from a mile away, this fast food chain is distinctive from its competitors. Designer Jim Schindler created the iconic M for the McDonald’s logo back in 1962, and it is still used to this day.

https://blog.logomyway.com/mcdonalds-logo-history/