Identity System: Pandora

Pandora Jewelry is most known for having high qualitiy jewelry at an afforadable price. “Pandora designs, manufactures and markets hand-finished and contemporary jewelery made from high-quality materials at affordable prices.” – About Pandora

Pandora’s home page
Exploring Pandora’s page

Pandora’s website is minimalistic and uses three main colors: pink, white, and black. Pandora’s website is classy and clean. It is designed to help people easily navigate what they are looking for.

Pandora first started in 1982 as a jeweler’s shop in Copenhagen, Denmark by Danish goldsmith Per Enevoldsen and his wife Winnie. Over the years they became more successful as wholesalers. Today Pandora is about inspiring women to express their individuality.

In 2000, Pandora’s charm bracelet concept was first launched in the Danish market and has grown since then. Pandora is well known for their charms and being able to pick and choose which ones match a person’s personality. Their website allows for easy navigation to pick which specific charms a person would like that suits them best.

Pandora’s Charms & Braclets subtab allows for easy navigation.

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