This interesting company promotion printed their illustrations onto matchbooks. Bernstein & Andriulli a company that showcases creative artists is a management agency and media consultant. They represent all types of artists such as “photographers, illustrators, stylists, hair and makeup artists, directors, production companies, animators, interactive and experiential producers (Bernstein & Andriulli). I found this self-promotion graphic and thought it was so interesting and nothing like I’ve seen before. This is the main reason it intrigued me, it was nothing I’ve seen before. I think that is a major part in self-promotion. To make yourself stand out from other designers is what will make you succeed. Thinking outside the box and taking risks. I also think it is very incredible that since this company represents many artists, that the matchbook campaign incorporated many illustrations to see/promote, not just one.These matchbooks have the artists illustration and name. To me this is such a unique and memorable promotion piece.
The Bernstein & Andriulli website is so fascinating and incredible to look through. I really recommend visiting their site, so many cool and unique things to view. I think many of you would enjoy it.
Graphic Design Spring '22 