Jolie Siegel

Luttrell is a graphic designer from Tullahoma, TN who has done work in editorial design, branding, and illustration. This poster design was inspired by their experience as a mandated reporter while working with children at a daycare facility. Their goal with this poster is to advocate for child abuse victims. Luttrell states that he used simple geometric shapes in this poster in order to prevent it from becoming “too dark”. I thought that is was an interesting choice as the message the poster is conveying is already a dark theme. Additionally, the use of geometric shapes in a way allows for the viewer to decide who the abuser is, creating a sense of relatability to those whose abuser may not be their parent. The non-gender specific illustration allows people to come to their own conclusions about who the abuser may be, as a parent is not always the abuser in a child abuse situation. Luttrell does a great job conveying the message with the geometric rigidity as sharp figures don’t often represent comfort and safety. In this piece Luttrell includes a tag line “help defeat the monster” as well as including a statistic along the bottom with a call to action

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Luttrell has also done an editorial inspired by the movie “Hidden Figures”. This piece was created with age in mind and they chose to use a monochrome palette to convey this message. The photos in this piece were carefully edited keeping the theme of old age in mind.

More of Luttrell’s work can be found on their website portfolio at https://bayleeluttrell.design/work