Goodiellow & CO is a Men’s apparel and accessory line that was launched by target in 2017. In 2019 they launched a men’s grooming line to go along with the original apparel and accessory line. I’m going to display their men’s grooming line as it has become one of my favorites as late. 

What I really like about this brand is how it’s simply packing is the reason that it stands out on shelves. If you’ve ever walked through the men’s grooming isle before you would understand exactly why this product would stand out. Most men’s grooming products are very bright colors, have crazy names, over the top pictures and designs, and to me they all just scream “masculinity.” But Goodiellow is simple, straight forward, and to the point. It tells you what it is, the scent, the ingredients, and does not distract you with anything else.