Founded in 1984, The Guild of Food Writers is a professional association of the UK’s top food writers, broadcasters, and critics. This organization is dedicated to creating networks and communities within food journalism and culinary education.

This logo makes great use of both positive and negative space. 300Million took two concepts, writing and food, and created a logo that perfectly combined the two. The designers used the negative space from a fountain pen nib and designed it to look like a spoon.

300Million was founded in 2004 and gained a lot of recognition and praise for their work, but fell into administration in 2012.