I decided to choose this logo created for a genomics company because it utilizes a technique of ambiguity of positive and negative space perfectly. The logo uses positive and negative space at the back of the characters head with a silhouette of a DNA strand which creates the signature knot that flows behind a ninjas head from his mask. Additionally, the ninjas head has a cut out exposing negative space behind it with a small red dot. This use of positive and negative space creates the signature mask for the ninja as well as it’s eye.
The creator of this image, Onripus, is a logo creator on that submitted this design and many others into a contest on 99designs. He or she utilizes the technique of ambiguity of positive and negative space in a multitude of their logo designs. These contests are held by companies where graphic designers are given certain parameters like color and font to create a logo design that matches the brand. The winner of the contest gets their design purchased by the company.
Graphic Design Spring '22 