In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing, ‘swoosh’, which symbolizes the sound of speed, movement, power and motivation.

The reason why I feel this logo is an excellent example of a well-done identity system is because of its simplicity. Nowadays, almost everybody in the sports community and everyday people can recognize the swoosh. Its jet black design creates for a perfectly executed, unique, stand out logo.

Read more on the designer and history here: https://en.wikipedia.org/wiki/Carolyn_Davidson_(graphic_designer)