This is a picture of the storefront of the sign and print shop I work in back home. As you can see they have chosen a bright green to be a staple within their identity system. Additionally, they utilize a single, distinct font to be a staple throughout their identity. They have adopted this specific example of typography as their primary logo. The “Decal Designs” name can be seen in the distinct font and green color with a staggered orientation on their signs and trucks. I hadn’t known about identities before this course but now that I do I can see that they have developed one which is a constant within their company. I also know now how important this is for the success of a company. Its very interesting to me to see many of the things I have learned about in class in the real world.