Johnathan Barnbrook has been considered one of the most well-known and revered graphic designers of the past three decades which recently includes creating the visual identity for David Bowie’s 2016 album Blackstar. He has talked at a multitude of festivals and conferences where he has highlighted the importance of the use of graphic design for advocacy. He also claims that due to significant events in the past decade or two like the financial crash, rise of inequality, and the rise of social media and its political usage that designers of this generation are more focused on and aware of advocacy than any previous generation.

This is an image which Johnathan Barnbrook designed for an issue of Adbusters in 2001. Adbusters is a not-for-profit publication that criticizes and advocates against “the hostile takeover of our psychological, physical and cultural environments by commercial forces”. This image particularly advocates for issues that graphic designers face when working with big corporations and companies.