Acuvue Contact Lenses

Ayannah Newton

I chose a box of contact lenses for this blog post because they are something I use almost everyday and never actually sat and looked at the design of the packaging. The graphics as well as the typography actually provides the viewer with an understanding of what they are getting out of the product. Behind “1-DAY” there is a graphic of the contact lenses themselves. What I found to be even more intriguing, however, was the typography of the word moist. Not only are the letters made to look like bodies of water, but the center of the “o” is shaped like a droplet of water, or contact solution. It tells the viewer that the contact lenses will not make your eyes dry, which is pretty important for contact wearers. Looking at this with a graphic design eye inspired me to take a look at and appreciate the designs and typography on other products that I use on a daily basis.

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