Terry Heckler is very famous for creating the logo for the very popular coffee chain called “Starbucks”. This logo looks simple although it is complex. It has positive space such as the face, crown and more. However, it has negative space as well which is the green background which makes the white logo stand out. The green symbolizes nature, healing, protection as well as wealth, and money. The logo is supposed to represent an old 16th-century “Norse” which is supposedly a two-tailed mermaid. It is also described as “the siren”. Even though, the symbol looks like a regular human the two little things on the sides are supposed to represent two mermaid tails making her a nautical character. The green symbolizes nature, healing, protection as well as wealth, and money. The space in this logo works really well because it is also outlining the image of the lady.
this is a very interesting piece. I am not really a coffee fan but your interpretation of the logo makes it really attractive. the use of positive and negative space were definitely used correctly. also the attributes of the green in the logo really matches what the logo stands for in modern day.
I love the Starbucks Logo for many reasons.i agree with you when you say that the use of positive and negative space was used correctly, it really brings out the figure without being overwhelming to the eye, the green in the logo gives the logo modern and calm vibe to it, green is one of my favorites colors because when I see it I only think about good and relaxing things, which in my opinion is a great vibe for a coffee shop.
Graphic Design Spring '22 
this is a very interesting piece. I am not really a coffee fan but your interpretation of the logo makes it really attractive. the use of positive and negative space were definitely used correctly. also the attributes of the green in the logo really matches what the logo stands for in modern day.
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I love the Starbucks Logo for many reasons.i agree with you when you say that the use of positive and negative space was used correctly, it really brings out the figure without being overwhelming to the eye, the green in the logo gives the logo modern and calm vibe to it, green is one of my favorites colors because when I see it I only think about good and relaxing things, which in my opinion is a great vibe for a coffee shop.
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