I find the Carhartt logo interesting because of how easily it is recognized on clothing, materials, stickers, etc… The name Carhartt came from the combination of train car + heart. Their original logo represented this visually. Though nowadays, the new and improved design evokes a sense of innovation and moving as a company. The yellow swirl is so simple yet so recognizable in todays society. To me, you know a company/brand did a successful job on their design when a symbol such as Carhartts logo is identifiable with little to no correlation to the actual brand. This yellow swirl everybody knows but it doesn’t directly say what it means, that is what I find so fascinating.
Graphic Design Spring '22 