When looking for real world examples of graphic design, typography, and illustration in Oneonta, I came across Petco’s logo. I found this interesting because of the illustration in the photograph above. The illustration of the blue cat and red dog hooking ears gives a cute and playful feeling to this logo. Both animals are simple, heavy black lined, and color filled shapes. Having the dogs floppy ear hang/hook between the cats ears, creates one unified image. I think this image is cute, simple, and a nice addition. I also think this friendly interaction between the animals creates a welcoming and caring feel.

Besides the feeling and cleaver interaction between the animals, I don’t love this logo. It feels big and bulky. But, I think Petco achieved its goal that the logo is very often recognized as their store.