I chose the clothing brand Off-White for this identity post. I think that the identity system that the brand utilizes is intuitive and provoking which is why I chose it. As you can see from these pictures the brand often utilizes logos and designs that have a crude, industrial feeling to them. The arrow design in their most well known logo seem like it comes from a diagram from an instruction manual. This logo is used on a t shirt pictured but instead in 3D with added color. Although, the logo is somewhat embellished from its former state it still utilizes a color scheme and design which almost emulates rusted metal. This can be seen within their other products like the belt pictured even though it doesn’t utilize the diagram type logo. This belt is designed and colored to look like a safety belt for heavy machinery but with a modern twist.
This identity system is not only eye catching but goes against the societal norms for much of the clothing we see everyday which Off-White has developed as one of their the staple values as a company.
Virgil Abloh created the designs which make the identity system for the Off-White clothing lines. He was also the artistic director of Louis Vuitton’s menswear collection in 2018. Unfortunately, Abloh was diagnosed with Cardiac Angiosarcoma, a type of cancer, in 2019 and passed away due to the sickness in 2021. However, his legacy still lives on at the Off-White company.
Graphic Design Spring '22 