Ivanah Alexandre

I am OBSESSED with the creative direction and the branding of Wildflower cases. The perfect mix of generation Z edge and Y2K flare. Might I also add they have the best lineup of influencers to represent their brand!!

Wildflower was founded by sisters Devon Lee Carlson and Sydney Carlson. The two are socialites that are often seen by IT girls (Bella Hadid, Kylie Jenner, Stassie Baby, etc.). Being that the two are influencers themselves, their digital presence is highly associated with the brand.

Y2K is back and Wildflower is onboard! Y2k is essential the style and fashion trends associated with the late 90s to early-mid 2000s. The creative direction of their campaigns and the designs of cases are highly influenced by that time period. I think they are so genius because they pay attention close attention to trend forecasts not only for their designs but also for the influencers they collaborate with. My favorite collaboration was with the mega popular YouTuber Emma Chamberlain. Emma Chamberlain’s audience and Wildflower’s audience are basically the same so that’s brilliant. I can predict with the popularity of the show Euphoria that their next collaboration will be with one of the Euphoria cast members (Alexa Demie, Sydney Sweeney, Hunter Schafer, Maude Apatow, etc.).

One of my favorite elements of the identity of Wildflower cases is how playful they are. Some of their designs are borderline childish! It’s cute and fun, it’s not intricate or complicated or complex. Their identity exudes an energy that I feel the average girl is striving for.

I think Mrs. Meyer’s design and branding are very strong amongst other cleaning supplies. Walking down the cleaning aisle at Target, there’s a lot of bold and loud packaging coming from big brands such as Lysol, Windex, or Fabuloso. Not only does Mrs. Meyers’ branding match their non-toxic products, but the packaging and design also set them apart from the other cleaning products on the market.

Monica Nassif, the founder of Caldrea Company, came to Werner Design Werks asking them to help her essentially “rip=off” her successful high-end cleaning supply brand. She wanted to take aromatherapeutic cleaning and make it much more accessible and affordable.

Together, they were able to come up with a brand concept that tells a timeless story with amazing graphics and packaging!

See more: http://wdw.com/case-studies/mrs-meyers-clean-day/

Carla Dadulla